Tourism New Zealand has called on Prime Minister Jacinda Ardern and comedian Rhys Darby for a new campaign to encourage the addition of New Zealand to all world maps.
In the light-hearted video, Darby investigates potential global conspiracies to keep New Zealand off world maps.
Tourism New Zealand Chief Executive Stephen England-Hall says having the support of the Prime Minister is a huge boost to the campaign work.
“As a world-class destination, it’s unfathomable that New Zealand is left off world maps. New Zealand is bigger than the United Kingdom. We’re over two-thirds the size of Japan and Germany. We have a lake the size of Singapore, a mountain range larger than the European Alps, and more coastline than California.”
“The campaign is a light-hearted way to raise awareness of New Zealand as a destination off the back of international media about the country missing from maps.”
The campaign was born after Tourism New Zealand became aware of a growing collection of maps throughout the world that have one obvious omission – New Zealand. From maps in online photo libraries, to coffee shops, famous attractions and board games, New Zealand is often nowhere to be seen.
International media outlets including BBC, the Telegraph and Conde Nast Traveler have got wind of the situation, and a Reddit ‘Maps Without NZ’ discussion board has a following of more than 40,000.
Tourism New Zealand’s primary purpose is to attract high-value visitors to New Zealand the benefit of New Zealand and New Zealanders. Tourism contributes $14.5 billion a year to the national economy, and supports communities and businesses across the country. Tourism directly or indirectly employs one-in-seven New Zealanders.
Tourism New Zealand is calling on New Zealanders to share the video and #getNZonthemap. The video campaign is being pushed to key visitor markets such as the USA, UK and Australia.